Project information

  • Category: UI / UX Design
  • Client: American Airlines
  • Project date: May 2016 - January 2017
  • Software: Photoshop, Illustrator, Dreamweaver, HTML5, CSS

American Airlines Playbook 

The “Playbook” was developed as a centralized asset repository, allowing content developers, SMEs, instructional designers, and stakeholders to access and review media, interactions, designs, and tools. Originally developed in 2010 for ANZ Bank, this model was later rolled out to most external accounts. By providing a single source of reusable assets, the platform accelerated development and reduced costs across projects.